"Success is the ethical quagmire par excellence of commodity culture because it jeopardizes our relation to dissent, to resistance, to saying no, as fame is precisely about what one is willing to do, how far one is willing to go, and how much (low in the form of high. Going low in order to get high) one is willing to say yes to. The road to fame is made up of assent. That is what gets you to the literal and figurative top. And this is why fame is almost always a parable about losing (not finding one's way). About being lead astray. "Making it" is not the struggle to become, as it's always been said, but the willingness to be made."

--Masha Tupitsyn